Privacy Policy

Welcome to Pure Pools Store (“we,” “our,” or “us”). We are committed to protecting your privacy while providing you with a secure and convenient shopping experience for your above-ground pool and backyard oasis needs. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website purepoolsstore.com.

1. Information We Collect

We collect several types of information from and about users of our website, including:

• Personal Identification Information: Name, email address, phone number, shipping/billing address, payment information (processed securely through our payment processors), and other contact details when you make a purchase or create an account.
• Transaction Information: Details about products you purchase, order history, and payment methods (note: we do not store full credit card numbers).
• Technical Information: IP address, browser type, operating system, referring URLs, device information, and browsing behavior on our site.
• Communication Data: Records of your correspondence with us if you contact our customer service.

2. How We Use Your Information

We use the information we collect for the following business purposes:

• To process and fulfill your orders for pool equipment, chemicals, and accessories
• To provide customer support and respond to your inquiries
• To improve our website, product offerings, and customer experience
• To send transactional emails (order confirmations, shipping notifications)
• To detect and prevent fraud and enhance payment security (using 256-bit SSL encryption)
• To comply with legal obligations and enforce our terms of service

3. Data Sharing and Disclosure

We may share your information in the following limited circumstances:

• Service Providers: With trusted third parties who assist in operating our website, processing payments (Visa, MasterCard, PayPal, JCB), shipping orders, and providing marketing services – all under strict confidentiality agreements.
• Legal Requirements: When required by law or to respond to legal process, protect our rights, or prevent fraud.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.

We do not sell your personal information to third parties for their marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Storage and Security

We implement robust security measures to protect your information:

• All transactions protected by 256-bit SSL encryption
• Regular security audits of our systems
• We do not store complete credit card details on our servers
• Access to personal information restricted to authorized personnel

While we strive to protect your data, no electronic transmission or storage is 100% secure. We encourage you to use strong passwords and protect your account information.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access and Correction: You may review and update your account information by logging into your account.
• Data Deletion: You may request deletion of your personal data, subject to certain legal retention requirements.
• Marketing Preferences: You can opt-out of marketing communications by using the unsubscribe link in our emails.
• Do Not Track: Our site does not currently respond to “Do Not Track” browser signals.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and shopping cart items
• Analyze site traffic and improve performance
• Provide personalized content for pool products and accessories

You can control cookies through your browser settings, but disabling them may affect site functionality.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top indicates when revisions were made. We encourage you to review this policy regularly.